Want To Help Feed Hungry Shelter Puppies? Here's How.


Purina Puppy Chow and SoulPancake have teamed up to bring you the most adorable way to help feed hungry Shelter puppies that anyone has ever imagined. They released video recently titled #PowerofPuppies that showcase the uplifting and adorable reactions of people when they are surprised with an unexpected visit from some adorable puppers.

The greatest thing about this video is the fact that not only is it the most adorable video you are likely to see today, every time you or someone you know watches it Puppy Chow will donate a portion of food to hungry shelter puppies.

It’s the ultimate win-win situation.


Who doesn’t love puppies? I know I can’t get enough of the tiny little buggers. The video is a prime example of how dogs, whether they are little or not, can change the vibration in a room.

“We wanted to celebrate the launch of our new Puppy Chow Natural formula by demonstrating the power puppies have to naturally brighten anyone’s ordinary and mundane day,” said Keith Peterfeso, Manager for Purina Dog Chow. “SoulPancake is known for creating uplifting and inspiring content, so we’re happy to team up with them on this project.”

SoulPancake was delighted to help Puppy Chow create this opportunity. Indeed, the video showcases several groups of people going about their daily routines. There is a retirement home, a gym, and a school where they performed this spectacular social experiment.

“SoulPancake is known for its interactive, joyful and surprising social experiments. So when Puppy Chow asked us how we would celebrate the power of puppies, we were so excited to partner up! What we learned by surprising ordinary, unsuspecting people with puppies is that they truly do have a superpower that makes every moment more fun,” said Golriz Luna who is Chief Creative Officer at SoulPancake.

“Imagine this – you’re doing what you do on a regular day, bored out of your mind, and then suddenly you’re handed a pile of puppies. Actually no need to imagine it, because we did this IRL. You’re welcome,” said the founder of SoulPancake Rainn Wilson.


The video goes on to highlight the meetings in each place and what transpires there is beyond delightful. Little puppers and pupperinos get wheeled in, and there isn’t an unsmiling face in the place. As if we needed more proof that we need our furry friends in our lives just as much as we need them, here you have it.

So, in this ultimate win-win your choice is clear: Share the heck out of this glorious video to delight your friends as well as feed a shelter dog in need.

You can view the video below.

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